Character Design Beyond the Concept Art Trap
Summary
The One-Dimensional Trap
Character design education often teaches a simplified approach: make the character look like who they are. Bad guys get spikes, good guys get soft curves. The fisherman holds a fishing spear, wears a fish-hook hat, and has fish tattooed everywhere. This visual clarity serves important purposes, especially in video games where players need instant recognition of friend versus foe.
But this approach creates a problem. Artists trained to sing clear visual notes become cogs in a machine, executing external representations while leaving nuance to writers and animators. When these same artists attempt their own creative projects, they discover something missing. The characters that truly captivate audiences operate on a different principle entirely.
Core Insights
The Clarity Problem
Character design training often targets what might be called a fifth-grade reading level. Just as newspapers write for limited vocabulary and sentence structure, entertainment design schools teach simplified visual communication. Everything becomes obvious and direct. This approach works for video games where the player is the hero and characters serve functional roles. But this simplified thinking bleeds into cinema, animation, and personal projects where it becomes a limitation rather than a strength.
The real issue is that artists get separated from the deeper aspects of character creation. The goal becomes hammering external representation until anyone on earth understands exactly what they are looking at. Building that muscle is valuable, but it represents only one dimension of what compelling character design requires.
The Duality of Great Characters
The most fascinating characters share a common trait: contrast between their external presentation and their internal reality. Tyrion Lannister captivates readers because his forced external representation as a deformed dwarf conflicts with his sharp intelligence and complex morality. Darth Vader presents as a dark edifice of evil, but his character arc reveals a nuanced individual capable of redemption. Long John Silver remains one of literary history's best characters precisely because you cannot tell whether he is good or bad.
This pattern extends to heroic characters as well. Han Solo projects confidence and bravado, but uncertainty and moral ambiguity live beneath the surface. Luke Skywalker's internal aspirations for heroism conflict with his external presentation as a nobody from a desert planet. Every time a new chapter reveals something unexpected, the audience recalibrates their understanding. This constant rebalancing is what creates connection and fascination.
Beyond the Machine
Building skills to make visual clarity obvious and immediate remains essential. Early character designers struggle to differentiate their creations. Everything looks similar. The training to push shapes, use symbolic design, and communicate functionality solves this problem. But understanding stops there for many artists.
The more one can understand internal versus external character aspects, the closer they get to creating compelling characters independently. The skills already exist for most trained artists. What is missing is the recognition that designing the external aspect means designing the facade someone presents to the world. Some characters present exactly who they are. Others carefully manicure their appearance while their actions reveal something different. Designing with this contrast in mind creates the nuance that makes characters feel real.
Key Takeaways
Analytical: Character design advice is industry-specific and context-dependent. Video game character design prioritizes instant recognition while narrative media rewards complexity. Combining visual design principles with writing principles about character actions produces more nuanced understanding of what makes characters compelling.
Simple: Sometimes design for clarity, sometimes design for complexity and hidden meaning. Know which one the project requires.
Practical: Study characters from mediums you want to create in. Analyze how the external representation balances against internal character traits. Note what first impressions establish and how subsequent actions confirm or confound those impressions.
Philosophical: Figuring out the difference between facade and truth is fundamental to being human. From evolutionary survival to celebrity gossip, people are endlessly fascinated by the gap between what someone presents and who they actually are. This is not a sophisticated concept reserved for academics. Everyone connects with nuanced characters who cannot be easily categorized.
Try This
Choose a character: Pick someone you find genuinely fascinating from a story, film, or game in your preferred medium.
Map the external: Document how they appear on first introduction. What visual cues communicate who they are? What assumptions does the design encourage?
Track the internal: List the specific actions and choices that reveal who they actually are. Where does behavior confirm appearance? Where does it contradict?
Apply to your work: Design a character where external presentation deliberately contrasts with internal motivation. Let the gap create intrigue.